Pillar 01
Brand Identity & Design
A brand is a set of decisions made once and applied consistently. We make those decisions and write them down so everyone after us can follow them.
Most identity work fails not because the logo is wrong but because nothing governs how it gets used. A mark arrives as a single file, then six months later there are four versions of it, three blues, and a headline font nobody can name. We deliver the mark and the rules together.
What this includes
The work itself
Logo and brand marks
A primary logo, a standalone mark for small placements, horizontal and stacked lockups, and a complete favicon set. Delivered as SVG so it stays sharp at any size, plus rendered PNGs for the places that still demand them.
Complete identity systems
Color palette with tested contrast pairings, a type scale rather than a list of fonts, spacing rhythm, and written usage rules covering what to do and what never to do.
Brand refresh
Modernizing an identity that has aged without discarding the recognition already built. We keep what people remember and rebuild what is holding it back.
Marketing collateral
One-pagers, pitch decks, flyers and digital ad units built on the identity so they look like they came from the same company.How it is delivered
Method
- We start with what exists — current assets, competitors, and the words the business already uses about itself.
- Direction is explored broadly, then narrowed against practical tests: does the mark survive at favicon size, does it survive in one flat color, does it survive on a photograph.
- The chosen direction is rebuilt as clean vector geometry rather than delivered as a generated raster, so every curve is intentional and editable.
- The system is documented as a written guideline, not a mood board.
What you receive
Deliverables
- Primary logo, standalone mark, horizontal and stacked lockups (SVG + PNG)
- Favicon set: 16px, 32px, apple-touch, Android 192 and 512
- Social preview lockup sized for link cards
- Color palette with hex values and contrast-tested pairings
- Type scale with weights, sizes and line heights
- Written brand guideline covering correct and incorrect usage
Not included
What this engagement does not cover
Stated plainly so there is no discovery of a gap halfway through.
- Trademark search, registration or legal clearance — engage an attorney
- Naming and verbal identity as a standalone engagement
- Physical print production or press-checking at a printer
- Packaging engineering, dielines or production oversight
Tell us what you are trying to grow.
One conversation, no obligation. If we are not the right fit we will say so and point you somewhere better.