Pillar 05
Email, SMS & Marketing Automation
The channels you own outright, wired so they run whether or not anyone remembers to press send.
Paid attention is rented and the rent keeps rising. An email list and a phone list are owned. The businesses that compound are usually the ones that built those assets early and automated the follow-up, rather than the ones that bought the most impressions. It is also the work an advertising agency most often treats as an afterthought to media spend, which is precisely why it tends to be where the durable return sits.
What this includes
The work itself
Email marketing
Campaign design, build and send, with deliverability treated as a first-class concern rather than something noticed after the open rate collapses.
Lifecycle and automated sequences
Welcome, nurture, re-engagement and abandoned-cart flows that run continuously once built.
SMS marketing and transactional messaging
Opt-in campaigns, appointment reminders and confirmations tied to your booking system.
Marketing automation and integrations
Connecting forms, CRMs, calendars and notifications so a lead is routed and followed up without anyone copying data between tabs.
Affiliate and partnership programs
Standing up referral and affiliate programs with tracking and payout handling, plus creator campaign coordination.
Custom internal tooling and AI agents
Bespoke automation built around how your operation actually works, rather than forcing the operation into someone else's software.How it is delivered
Method
- List hygiene and deliverability are handled before volume increases, because sending more to a dirty list makes everything worse.
- Sequences are written as complete flows with entry and exit conditions, not as isolated messages.
- Automations are documented so they remain maintainable after handover.
- Consent and opt-out handling is built in from the start.
What you receive
Deliverables
- Designed, responsive email templates
- Documented automation flows with entry and exit logic
- Deliverability setup: authentication records and list hygiene
- Segment definitions and the reasoning behind them
- Written runbook for operating the system yourself
Not included
What this engagement does not cover
Stated plainly so there is no discovery of a gap halfway through.
- Purchased or rented contact lists — we will not send to them
- Any messaging that breaches CAN-SPAM, TCPA or carrier rules
- Ongoing daily inbox monitoring and customer support responses
- Platform subscription fees, which are billed to you directly
Tell us what you are trying to grow.
One conversation, no obligation. If we are not the right fit we will say so and point you somewhere better.